Hi Smartwayers!

More and more people are getting turned off the idea of buying infoproducts

because they end up paying for works that rarely match,

much less surpass, the hype that was used to market them.

But you can make a difference if you’ve got infoproducts

that are truly worth their value.

If you truly believe in your infoproduct’s worth

then you should push through with marketing it and

set an example for online marketers to follow.

Here are a few ways for you to market your infoproducts

without compromising your ethics:

Tip #1 You can create hype without being dishonest.

Many online marketers use hype to sell their infoproducts,

not knowing that the more unbelievable their claims sound,

the more they’re pushing their clients away. And the few people who

do fail for it will of course learn the truth soon afterwards and

consequently rant about it.

But you won’t make the same mistake, will you?

If you want to create hype about your infoproduct, that’s not a bad goal to have.

What’s bad if you result to lying about your infoproduct.

But if your infoproduct is truly as good as you want people to believe then why lie?

What you just need right now is the best choice of words.

Take out your dictionary and thesaurus and start looking for words

that would make a perfect fit with your infoproduct.

Why use a simple word like “big” when you can also use “colossal” or

“immense” without lying? But avoid using words that are not entirely familiar

to people’s ears too often. If you do, your prospective customers might

just be too busy figuring out what you’re saying that they’ve forgotten

all about your infoproduct. Choose words that have strong and

powerful impact on your customers and you’ll be able to create hype

without making your conscience wince!

Tip #2 Let your old customers speak in behalf of your infoproducts.

Before launching an infoproduct to the market, you should subject it

to a dry run or a performance check. Have a few trustworthy individuals

try it out for themselves. You can give it to them for free in exchange

of having permission to use their testimonials for marketing the infoproduct.

If they like it then let the public know about it!

Tip #3 Acknowledge your sources.

Many customers avoid purchasing infoproducts because

the few ones they’ve bought have turned out to be

mere rehashes of old works. If you have utilized public domain content

for your work, you must acknowledge this.

But at the same time, you should also emphasize the changes and

additions you’ve made to differentiate your new infoproduct from its origin.

Clearly state as well if your infoproduct is a derivative work or

a repackaged version of an old work and then back it up again with

what benefits they can expect to enjoy if they purchase your infoproduct.

Tip #4 Numbers do not lie.

People often trust statistical data more than they trust their own opinions.

That’s why you need to come up with great, real, and most importantly of all,

honest numbers to shore up the sales of your infoproducts.

Digging for statistics is easier than it seems.

You just have to know everything about your infoproduct and

use different perspectives until you come up with an impressive and

honest set of digits.

These four tips are just something you can start with

as you slowly establish your honest marketing campaign.

f you wish to learn more comphrensive strategies for honest marketing campaigns,

drop by at and check out The Honest Marketer: A Guide to Ethical Internet Marketing.